Tuesday, November 5, 2013

Mortimer Hirst - A City Star

Mortimer Hirst has recently featured on Air New Zealand's City Stars, an introduction to the City of Sails! You don't have to have a plane ticket to take a look at the video clip.


Wednesday, September 11, 2013

Lindberg: The Buffalo Horn Collection

The elegant new collection from Lindberg blends buffalo horn with ultra sleek titanium temples, giving the frames a luxurious look and feel. Layers of the best quality buffalo horn are laminated together giving the porous and natural product greater strength and stability.

The horn is available in four colour ways, although no two frames will be identical as each horn has its own unique colour pattern. Making each frame unique to its wearer. Beautifully presented in a designer case complete with a certificate of authenticity - this is truly something special.

The four key models of this stunning collection are available now at Mortimer Hirst.

Tuesday, August 13, 2013

Ortho K Website Launched

Mortimer Hirst has just launched a dedicated web site for Orthokeratology www.orthok.co.nz

OrthoK is an ideal alternative to refractive surgery (Laser or Lasik Surgery) and for those who prefer not to wear contact lenses or corrective eyewear during the day.
OrthoK is the design and fitting of custom manufactured contact lenses for patients to wear whilst they sleep to precisely re-shape the cornea in a controlled fashion. Upon waking, the contact lenses are removed, and the reshaped cornea allows sharp vision for the whole day (often for two days), without having to rely on spectacles or contact lenses.

For further information in both English and Chinese please refer to our new dedicated web site www.orthok.co.nz

Sunday, August 4, 2013

Introducing to you LINDBERG N.O.W

This latest collection from Lindberg is cutting edge fashionable aesthetics with innovative technical finesse. The designers behind this collection believe that oversized frames have peaked on the market, instead minimalism and subtle elegant design is in vogue together with a heightened focus on functional design.

N.O.W technology still features the signature LINDGERG screw-less hinge made entirely of light weight titanium enabling these full rim frames to weigh a mere 2.3 grams. The frame rim itself is made of a specially developed hypoallergenic composite material and comprises a high-tech nano coating for optimal scratch resistance. Multi-adjustable ergonomic nose pads come in five designs for customized comfort and all frames are hand coloured and hand polished for an impeccable finish and quality.

Come and take a look N.O.W!

Wednesday, July 10, 2013

Theo Sunglasses are WOW!

The latest Theo sunglass collection has just arrived all the way from Belgium and it is simply delicious. One thing’s for sure, the summer of 2013 is going to be full of colour. No less than seventeen colour combinations have been applied to the 6 models. Features include dark tones with a subtle yet colourful accent or the total opposite - bright, bright fluorescent orange and glowing reds. This summer your personality will dictate the perfect pair of shades for you. 

Monday, May 27, 2013


The team at Mortimer Hirst congratulate Fai Kanno on graduating as a Dispensing Optician.

Monday, May 6, 2013

Global Vision

Read Optometrist Alan Saks' www.alansaks.co.nz latest article on eyecare and global trends as recently published in Optician Magazine. It features opinions from international experts in the field including Prof. Brian Holden (Australia), Prof. Kovin Naidoo (South Africa), and Dr Jennifer Craig (New Zealand) and looks at the challenges lying ahead for eyecare professionals around the world. It is the first instalment of a series highlighting the impact of global changes on primary eye care and will include topics such as population growth and demographic changes, climate change and the environment, food issues and economic pressures and globalisation and the spread of technology.

Tuesday, April 30, 2013


In a short time the ascendant eyewear label has set itself apart with its unique brand of restrained glamour and meticulous design.

Launched in 2007, the Los Angeles based brand rapidly expanded into local and international markets and became known for its focus on high style, commitment to innovation and the superior materials that go into crafting each individual pair.

Barton Perreira glasses have made an immediate impact on the fashion world and beyond. Hollywood style icons such as Angelina Jolie, Rachel Zoe, Heidi Klum, Jessica Biel, Orlando Bloom, ChloĆ« Sevigny, and Giovanni Ribisi are just a few of Barton Perreira’s many famous aficionados.

The collection is inspired by the glamour, style and pop icons of the 1950s and 1960s, and while “vintage classic” applies, the collection also has a fresh, modern aesthetic. The women’s frames exude a sexy, intellectual vibe and the men’s glasses take on a hip, retro-inspired feel.

Wednesday, April 17, 2013

Giving Back

Mortimer Hirst www.mortimerhirst.co.nz has been actively involved with lecturing and training in the optical industry since its inception, starting with the original business partners Doug Mortimer and Eugene Hirst.

This continues today with business partner Grant Watters www.grantwatters.co.nz, Kerry Atkinson www.kerryatkinson.co.nz, Alan saks www.alansaks.co.nz and Varny Ganesalingam (web site coming soon).

Grant continues to work with the Auckland University Department of Optometry and Vision Science (DOVS). He conducts research, lectures and examines final year students. Kerry is also a lecturer and examiner of final year students at the DOVS.

Varny teaches Pharmacy Interns in their pre-registration year about ocular disease and Alan continues to lecture globally and write for a number of industry publications.

Mortimer Hirst is currently the only practice in New Zealand chosen for a clinical research outreach programme for final year optometry students. Optometry students from the Auckland University Department of Optometry and Vision Science are trained on site at Mortimer Hirst by Grant Watters.

Mortimer Hirst is also the only practice in New Zealand chosen to train Optometrists for the newly established Clinical Master of Science in Optometry degree in contact lenses by the DOVS.

Tuesday, April 9, 2013

The Girls Are Back In Town

Mortimer Hirst is pleased to advise that Dispensing Opticians Naomi Bicheno and Rucilla Audino have returned from Maternity Leave.

Business partner Naomi Bicheno and Rucilla Audino are highly experienced, qualified Dispensing Opticians. They both specialise in atypical prescriptions and are often referred to for troubleshooting. They have both been with Mortimer Hirst for a number of years, Rucilla has just completed a decade at Mortimer Hirst.

Naomi had a girl named Ruby and Rucilla had a girl named Mila. Congratulations to them both and welcome back.

Wednesday, April 3, 2013

Saks on Soft Contacts

Alan Saks, Optometrist and Contact Lens Specialist at Mortimer Hirst www.mortimerhirst.co.nz lectures globally and writes for a number of industry publications on contact lenses www.alansaks.co.nz.

Alan was an early adopter and promoter of single use (daily disposable) contact lenses and has lectured and written about his experiences prescribing them, such as healthier eyes, reduced complications and the positive experience patients have enjoyed due to the convenience, lack of complications and value for money.

Listed below is the link to Alan’s latest article on disposable contact lenses in the March edition of Review of Cornea and Contact Lenses Journal, USA.


Tuesday, April 2, 2013

Grant Watters Presents at CCLS Conference

Grant Watters www.grantwatters.co.nz was recently invited to present a lecture and conduct a workshop with Ophthalmologist Dr Sue Ormonde http://www.aucklandeye.co.nz/Meet-the-Doctors/Dr-Profiles/Dr-Sue-Ormonde/ at the Corneal and Contact Lens Society 2013 conference.

Grant is a business partner, Optometrist and Contact Lens Specialist at Mortimer Hirst www.mortimerhirst.co.nz.

Grant presented a lecture on the exciting new technology of hybrid contact lenses. Hybrid contact lenses have a rigid centre giving sharp vision for irregular corneas, whilst the surrounding soft skirt gives excellent stability and comfort. Dr Sue Ormonde and Grant also conducted a one hour workshop on trouble shooting anterior segment and contact lens dilemmas.

Varny Ganesalingam (web site coming soon) was chosen to write an overview of the conference for the main industry publication.

Varny is also an Optometrist at Mortimer Hirst www.mortimerhirst.co.nz

Monday, March 25, 2013

Dry Eyes? Try Wheat!

Research suggests that many dry eye sufferers have a lipid deficiency in their tears. This is the layer that keeps the watery layer from evaporating away so fast. It is particularly vital if you work under air conditioning and stare at computer screens all day and even more vital if you wear contact lenses! The small glands that produce this oil are studded across the lid margin and often block up – usually due to an imbalance of Omega-3 to Omega 6 in your system. You could take fish oil tablets and certainly this is recommended but an adjunctive therapy is daily use of these wheat filled heat packs. Zap them in the microwave with a cup of water for 30 seconds and you’ve got 5-10 minutes of oil melting action. Simply lie with the ergonomically shaped wheat pack over your closed eyelids and relax. The heat melts away the blocked oils and your eyes feel more moisturized for it.

Ask your optometrist about the brand new wheat packs available for purchase at Mortimer Hirst. 

Sunday, March 17, 2013

In Love With THEO

Loving the new Theo frames. Frames from Belgium. Quirky, humorous with their outrageous rainbow palette,THEO eyewear has redefined the window-frames to the blinkers of those daring enough to standout…

Sunday, March 10, 2013

Optometrist Kerry Atkinson Joins Mortimer Hirst

Optometrist and Contact Lens Specialist Kerry Atkinson joins the clinical team at Mortimer Hirst.

A former partner at Atkinson and Kearney Optometrists with practices in Otahuhu and Mairangi Bay, Kerry has an esteemed history in the profession, specifically in contact lenses.

Kerry has lectured internationally, was employed by Allergan as an industry educator, was a contributor to the world renowned textbook “Contact Lenses” through five editions and a lecturer, teacher and examiner for undergraduate optometrists at the Department of Optometry and Vision Science, University of Auckland.

As well as being qualified in ocular therapeutics which enables Kerry to prescribe therapeutic medication for superficial eye infections, inflammations and allergies, Kerry is also one of only a few Optometrists in New Zealand who is a CAA certified examiner. Hence Kerry is certified to undertake visual examinations for pilots as part of their flying licence and is also an eyesight examiner for entrance into the New Zealand Police Force.

Kerry still teaches at Auckland University on a part-time basis as a Professional Teaching Fellow, teaching clinical skills and also runs a specialist contact lens clinic for final year students.

Kerry is based in the St Heliers practice.