Tuesday, April 30, 2013


In a short time the ascendant eyewear label has set itself apart with its unique brand of restrained glamour and meticulous design.

Launched in 2007, the Los Angeles based brand rapidly expanded into local and international markets and became known for its focus on high style, commitment to innovation and the superior materials that go into crafting each individual pair.

Barton Perreira glasses have made an immediate impact on the fashion world and beyond. Hollywood style icons such as Angelina Jolie, Rachel Zoe, Heidi Klum, Jessica Biel, Orlando Bloom, ChloĆ« Sevigny, and Giovanni Ribisi are just a few of Barton Perreira’s many famous aficionados.

The collection is inspired by the glamour, style and pop icons of the 1950s and 1960s, and while “vintage classic” applies, the collection also has a fresh, modern aesthetic. The women’s frames exude a sexy, intellectual vibe and the men’s glasses take on a hip, retro-inspired feel.

Wednesday, April 17, 2013

Giving Back

Mortimer Hirst www.mortimerhirst.co.nz has been actively involved with lecturing and training in the optical industry since its inception, starting with the original business partners Doug Mortimer and Eugene Hirst.

This continues today with business partner Grant Watters www.grantwatters.co.nz, Kerry Atkinson www.kerryatkinson.co.nz, Alan saks www.alansaks.co.nz and Varny Ganesalingam (web site coming soon).

Grant continues to work with the Auckland University Department of Optometry and Vision Science (DOVS). He conducts research, lectures and examines final year students. Kerry is also a lecturer and examiner of final year students at the DOVS.

Varny teaches Pharmacy Interns in their pre-registration year about ocular disease and Alan continues to lecture globally and write for a number of industry publications.

Mortimer Hirst is currently the only practice in New Zealand chosen for a clinical research outreach programme for final year optometry students. Optometry students from the Auckland University Department of Optometry and Vision Science are trained on site at Mortimer Hirst by Grant Watters.

Mortimer Hirst is also the only practice in New Zealand chosen to train Optometrists for the newly established Clinical Master of Science in Optometry degree in contact lenses by the DOVS.

Tuesday, April 9, 2013

The Girls Are Back In Town

Mortimer Hirst is pleased to advise that Dispensing Opticians Naomi Bicheno and Rucilla Audino have returned from Maternity Leave.

Business partner Naomi Bicheno and Rucilla Audino are highly experienced, qualified Dispensing Opticians. They both specialise in atypical prescriptions and are often referred to for troubleshooting. They have both been with Mortimer Hirst for a number of years, Rucilla has just completed a decade at Mortimer Hirst.

Naomi had a girl named Ruby and Rucilla had a girl named Mila. Congratulations to them both and welcome back.

Wednesday, April 3, 2013

Saks on Soft Contacts

Alan Saks, Optometrist and Contact Lens Specialist at Mortimer Hirst www.mortimerhirst.co.nz lectures globally and writes for a number of industry publications on contact lenses www.alansaks.co.nz.

Alan was an early adopter and promoter of single use (daily disposable) contact lenses and has lectured and written about his experiences prescribing them, such as healthier eyes, reduced complications and the positive experience patients have enjoyed due to the convenience, lack of complications and value for money.

Listed below is the link to Alan’s latest article on disposable contact lenses in the March edition of Review of Cornea and Contact Lenses Journal, USA.


Tuesday, April 2, 2013

Grant Watters Presents at CCLS Conference

Grant Watters www.grantwatters.co.nz was recently invited to present a lecture and conduct a workshop with Ophthalmologist Dr Sue Ormonde http://www.aucklandeye.co.nz/Meet-the-Doctors/Dr-Profiles/Dr-Sue-Ormonde/ at the Corneal and Contact Lens Society 2013 conference.

Grant is a business partner, Optometrist and Contact Lens Specialist at Mortimer Hirst www.mortimerhirst.co.nz.

Grant presented a lecture on the exciting new technology of hybrid contact lenses. Hybrid contact lenses have a rigid centre giving sharp vision for irregular corneas, whilst the surrounding soft skirt gives excellent stability and comfort. Dr Sue Ormonde and Grant also conducted a one hour workshop on trouble shooting anterior segment and contact lens dilemmas.

Varny Ganesalingam (web site coming soon) was chosen to write an overview of the conference for the main industry publication.

Varny is also an Optometrist at Mortimer Hirst www.mortimerhirst.co.nz