Monday, June 30, 2014

Experience Life as it's Meant To Be Seen...and Win!

Be in the draw to win one of three Vespa Scooters when you purchase a pair of Transition adaptive lenses. Lenses that quickly adjust from clear to dark and every shade in-between, then back again. The latest versions of Transition adaptive lenses are available now at Mortimer Hirst.

There is one Vespa to be won every month in July, August and September 2014, conditions apply.

Monday, June 23, 2014

Face à Face - The Latest Collection

The right shape helps to improve and to harmonize human relationships. Relying on this statement, Pascal Jaulent and Nadine Roth created Face à Face in 1995. 

To embellish every days life. To contribute to the personal well-being. To catch the trends of the present time. Such is the Face à Face spirit.

The various collections of eyewear and jewellery are designed along the themes of architecture, contemporary design and international fashion. Like subtle little pieces of architecture, Face à Face frames surpass their function and enter into the sculptural dimension of the object. Pure and truly contemporary lines, sensual volumes and colours, a refined sense of touch, the natural beauty of the eyes are fully revealed through the clear, graphic design of the frames. Face a Face designs diffuse audacity, glamour, a charming and pleasant, relaxed elegance, as well as a positive, altruist energy.

Signs of their time, the Face à Face collections reveal the individual personality of their wearer. The glasses become a narcissistic object that underlines its wearers personality and makes it unforgettable.

Each frames own design and stylistic evolution is motivated by its various functions. Indeed, beyond its basic purpose (to give everyone the ability to look at things clearly), a Face à Face frame is a guarantee of efficiency, of pleasure, of sharing, of style.

For further information please visit the Mortimer Hirst web site:

Wednesday, June 18, 2014

Tom Ford Eyewear

Tom Ford reveals his line of optical frames and sunglasses with a focus on meticulous craftsmanship and attention to detail. Offering a collection of sophisticated styles for men and women Ford brings his trademark clean lines and sensuality to a sleek signature eyewear collection.

The Tom Ford Collection offers a selection of men's, women's, and unisex frames that are characterized by luxury and singularity.

Using the finest combination of materials; rich acetates and metals receive exclusive treatments creating stylized finishes and textures producing beautiful frames of the highest quality. Slender plaques discreetly bear the Tom Ford logo. A signature design element and a symbol of the collection is an elegant metal T shape set flush into the temple of many of the styles.

For further information please visit the Mortimer Hirst website: 

Wednesday, June 11, 2014

Alain Mikli Has Arrived!

The French luxury and contemporary eyewear brand Alain Mikli was founded in Paris in 1978 and has since been synonymous with innovative designer eyewear. Alain Mikli was the first person to achieve worldwide success as a designer of nothing else but eyewear. He revolutionized the industry by turning the human face into a stage for the art of eyewear.

In the early 1980s, Elton John was one of the first celebrities to fall in love with his designs, and soon Mikli’s creations gained interest with some of the biggest names in fashion; Claude Montana, Jil Sander, Issey Miyake and Donna Karan were wanting him to design their eyewear lines. Mikli’s iconic shutter shades, a unique slatted frame he designed in the ’80s, have been copied around the world. Still popular as ever, Kanye West wore a pair of original Mikli shutter shades in his 2007 music video “Stronger.” Although Mikli’s frames lack a visible logo, they are easily recognizable.

This video offers an insight into the creativity-ingenious of Alain Mikli

For further information please visit the Mortimer Hirst web site

Monday, June 9, 2014

The Latest Theo Collection Has Arrived, Including the Stunning Mille Collection

Mille means ‘thousand’ in French, but also stands for the ‘Millennials’, also known as Generation Y. The millennium generation refers to young people born between 1980 and 1996. They're the first generation to come of age in the new millennium. People from this generation are said to be self-confident and critical but also social and optimistic. They've grown up with all the benefits of information and communication technology, and they expect everything to move quickly.
Mille for Generation Y
Especially for this generation, Theo launched Mille. Theo designer Serge Bracké worked from the idea of designing VinGtage glasses that were simply beautiful, with a well-balanced and, moreover, highly ergonomic design. Glasses that would appeal especially to the younger generation, but of course to anyone with a passion for pure form. He came up with acetate and metal models, inspired by the past, yet highly contemporary.
Hidden Theo touch
In the acetate models the twist is in the very rounded edges of the frames, inspired by Japanese vintage glasses, and the colour in the earpiece. In the metal models, the inside of the frames has a motif in relief. It's a little wink to the lining of a suit jacket. Each one of the metal frames has a different ‘lining’.
For further information on theo brand please visit the mortimer hirst web site:

Wednesday, June 4, 2014

The Latest "In Contact"

Optometrist and Contact Lens Specialist at Mortimer Hirst Alan Saks' latest industry column:

For further information about Alan please visit his web site and for further information about Mortimer Hirst please visit

Monday, June 2, 2014

Anne et Valentin - Latest Collection

For over fifteen years, Anne & Valentin has designed frames in the spirit of a constant renewal of form and color. They combine their savoir-faire with an equal mix of respect and anti-conformism, to create frames that never let you down.

They create nothing that doesn't already exist within you.

Their design process is akin to alchemy; mixing geometric cuts, brilliant colors and materials. The collections reflect the paradox of spontaneity combined with meticulous design.

Anne & Valentin tirelessly cultivates its own singularity, listens to your insights and interprets your needs by responding with grace and precision. For the crafty, the serious, the self-confident and the free-spirited: Anne & Valentin works to create noble and radical eyewear in which you are Delighted to be yourself!

For further information on this brand please visit the Mortimer Hirst web site: