Essilor Amera Convention and World Sight Day 2014

While at the Essilor Amera convention in Dubai, Mortimer Hirst business partners Alex and Naomi Bicheno showed their support for issues around the impact of vision care with the Essilor Vision Foundation.

Thanks to everyone’s support, more than 1500 children were screened in a campaign sponsored by the Essilor Vision Foundation and coordinated by Essilor SIVO in southern Tunisia: 500 children received eyeglasses and 2 children were referred for cataract surgery.

>Click here to download a short video of the Tunisia vision care event

​Essilor used images taken in Dubai and Tunisia to create a video to raise awareness on the importance of healthy vision in the run up to World Sight Day on October 9. The video is part of a digital campaign that launched on the 9^th September and that will end on World Sight Day.

>Click here to watch the video and to support the #bettersightbetterlife campaign

Please join us in communicating on the importance of vision care by sharing the campaign link above with as many people as possible.